Evaluation: How effective is the combination of main product and ancillary task?

https://soundcloud.com/simren6/how-effective-is-the-combination-of-our-music-video-and-digipak

Magazine posters are easily received by the audience, due to their use of colour, scheme and the appearance of a well-known artist; they tend to easily attract their targeted audience. Certain magazine advert that are well received, seem to encourage the active audience. Rather than providing all the details on the advert, excluding the important factors such as the date of album release, the artist and the album name, it actually encourages the audience to be active rather than passive. Although an argument perspective would be that audiences would not bother to fully process the magazine advert, I find that entirely untrue. I sometimes find myself, coming across a magazine advert that may be advertising an artist or band that I am fond of and as a result I start researching songs on the album or additional singles that are associated with the album that is being released. There is also the essential factor where audiences have an active mind-set to allow them to draw links. What I mean by this is, singles tend to be released before the album and those that tend to feature in the magazine advert have certain similarities and motifs that allow an association to be made between the single and the poster, and perhaps the artist and the poster. In my opinion, this is an effective marketing strategy, with the combination of two media products a music video and magazine poster starts to enable brand identity of the artist.

Evaluation: What have you learnt from audience feedback?

Obtaining audience feedback ranged from a variety of different platforms and sharing techniques. There was the use of original 'word of mouth' asking friends and family to watch the video and share their opinion. There were social platforms that allowed us to share content, such as Facebook and Twitter that allowed us to gain feedback from a wider range of people. Surveys was another method used to obtain research, this guaranteed views and opinions of our production from anonymous viewers, providing us with a variety of responses.

Majority of the negative feedback we received regarding our product commented on the lip sync. They said the lip sync was noticeably out of sync with the artists miming. It was an aspect of critics received by almost everyone, and was an aspect I personally believed we could develop on.

Due to a variety of tastes and opinions, there was a mixture of thoughts on our final product. For instance some people disliked the video style and genre in general, stating their distaste for the product.







Some people enjoyed the production more so than others, taking interest in the artistic style of shots portrayed.






Additionally, another piece of criticism that popped up was the facial expressions. There was a reference to the artist portraying a lack of emotion an aspect that seemed to throw off the audience.





There was also the occasional reference to repetition that seemed to bore the audience to an extent, causing the audiences lack of engagement.







Positive feedback was, in my opinion, more powerful than the negative. There was recurring aspects of the video that the audience were interested in. Majority of the audience commented on the black and white theme being an effective theme that contributed to the video. Many people also liked the black and white against the red colour effect during the bottle smash, stating it was very 'well done'


Many people were extremely pleased with the overlay effect and the camera shots, one viewer described our final product as 'amazing' highlighting the professionalism in the piece.

Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

http://prezi.com/rfzczahrp12c/?utm_campaign=share&utm_medium=copy&rc=ex0share

Evaluation: How did you use media technologies in the construction and research, planning and evaluation?

Final Music Video

Final Magazine Advert

Cd Cover Layout

 

Final Album Cover

Final Front Inside Cover

Final Inside Back Cover

Final Back Cover

Final Alternative Album Cover, Front & Back

 

Another Idea...

Draft Magazine Advert

Digipak Research: Conventions of a Magazine Advert

I decided to sum up some of the conventions I found in magazine adverts throughout my analysis and additional research, in a table.

Digipak Research: Useful Information

We did some research on information that can feature on our album cover such as possible tour dates. Due to London Grammar being a relatively small band, with a small fan base as opposed to other artists. We figured that the possible venues they would play at, would not be your usual London O2 arena or the Hammersmith Apollo. as a result of this, we decided to Google previous London Grammar tour dates and use the mentioned arenas in our magazine advert.

Digipak Research: Lana Del Rey Born to Die Album Magazine Advert Analysis

 

Album Cover: Back Cover

In terms of our back cover, we all came to the agreement that an object used in the music video would be a good image to use.


As agreed, we used our red bottle image and decided we will put the song titles in the middle of the bottle. The image has depth of field which was a factor of the image that really suited as a back cover, once we started placing the song titles across the bottle, it really complemented the image, making it stand out.


The font for this remained the same as I found it was convention, it also well suited the image as it contrasted slightly against the image to be visible, but fit perfectly with the image's depth of field.


We did have the album title at the bottom of the red bottle, however when we received feedback on our product, it seemed too much with the song titles, depth of field and all. so we decided to remove it, very much like the back cover below featuring Taylor Swift 1989


We also followed the convention of displaying a little description along the bottom of the product, featuring the album record information and copyright, as well as a bar code used to buy the product. the professionalism of this product was an achievement we were all proud of, honestly speaking I would definitely buy this album.

Digipak Research: Back Cover Analysis of Taylor Swift 1989 Album

 

 

 

London Grammar- If You Wait

This album cover also happened to be our testing centre for a variety of fonts, for both the artist name and the album title. We wanted a simplistic but well outlined font that would fit with the composition of the cover and to some extent resemble the font used by the artist. So we decided to look through fonts that we could use on our products.


Fonts we liked the best were:


1. Orator Std


2. Blair ITC Light


3. Marquisette BTN Lined


4. Agency FB


In the end we decided to use Blair ITC Light

We also tried spacing out each letter in the artist name, in order to see what it looked like. But, considering the angle that the image was taken in, the letters ended up running over our artists face and blocked our view of her. Although, this did not work exceptionally well with the artist name, we decided to try this technique for the album title as 'If You Wait' simply looked compacted underneath the large bold letters of 'London Grammar'. As you can see, it looked better and allowed us to centralise the text directly underneath 'London Grammar'.

Digipak Research: The Neighbouhood I Love You Album Analysis