London Grammar- If You Wait

This album cover also happened to be our testing centre for a variety of fonts, for both the artist name and the album title. We wanted a simplistic but well outlined font that would fit with the composition of the cover and to some extent resemble the font used by the artist. So we decided to look through fonts that we could use on our products.


Fonts we liked the best were:


1. Orator Std


2. Blair ITC Light


3. Marquisette BTN Lined


4. Agency FB


In the end we decided to use Blair ITC Light

We also tried spacing out each letter in the artist name, in order to see what it looked like. But, considering the angle that the image was taken in, the letters ended up running over our artists face and blocked our view of her. Although, this did not work exceptionally well with the artist name, we decided to try this technique for the album title as 'If You Wait' simply looked compacted underneath the large bold letters of 'London Grammar'. As you can see, it looked better and allowed us to centralise the text directly underneath 'London Grammar'.