Final Music Video

Final Magazine Advert

Cd Cover Layout

 

Final Album Cover

Final Front Inside Cover

Final Inside Back Cover

Final Back Cover

Final Alternative Album Cover, Front & Back

 

Another Idea...

Draft Magazine Advert

Digipak Research: Conventions of a Magazine Advert

I decided to sum up some of the conventions I found in magazine adverts throughout my analysis and additional research, in a table.

Digipak Research: Useful Information

We did some research on information that can feature on our album cover such as possible tour dates. Due to London Grammar being a relatively small band, with a small fan base as opposed to other artists. We figured that the possible venues they would play at, would not be your usual London O2 arena or the Hammersmith Apollo. as a result of this, we decided to Google previous London Grammar tour dates and use the mentioned arenas in our magazine advert.

Digipak Research: Lana Del Rey Born to Die Album Magazine Advert Analysis

 

Album Cover: Back Cover

In terms of our back cover, we all came to the agreement that an object used in the music video would be a good image to use.


As agreed, we used our red bottle image and decided we will put the song titles in the middle of the bottle. The image has depth of field which was a factor of the image that really suited as a back cover, once we started placing the song titles across the bottle, it really complemented the image, making it stand out.


The font for this remained the same as I found it was convention, it also well suited the image as it contrasted slightly against the image to be visible, but fit perfectly with the image's depth of field.


We did have the album title at the bottom of the red bottle, however when we received feedback on our product, it seemed too much with the song titles, depth of field and all. so we decided to remove it, very much like the back cover below featuring Taylor Swift 1989


We also followed the convention of displaying a little description along the bottom of the product, featuring the album record information and copyright, as well as a bar code used to buy the product. the professionalism of this product was an achievement we were all proud of, honestly speaking I would definitely buy this album.

Digipak Research: Back Cover Analysis of Taylor Swift 1989 Album

 

 

 

London Grammar- If You Wait

This album cover also happened to be our testing centre for a variety of fonts, for both the artist name and the album title. We wanted a simplistic but well outlined font that would fit with the composition of the cover and to some extent resemble the font used by the artist. So we decided to look through fonts that we could use on our products.


Fonts we liked the best were:


1. Orator Std


2. Blair ITC Light


3. Marquisette BTN Lined


4. Agency FB


In the end we decided to use Blair ITC Light

We also tried spacing out each letter in the artist name, in order to see what it looked like. But, considering the angle that the image was taken in, the letters ended up running over our artists face and blocked our view of her. Although, this did not work exceptionally well with the artist name, we decided to try this technique for the album title as 'If You Wait' simply looked compacted underneath the large bold letters of 'London Grammar'. As you can see, it looked better and allowed us to centralise the text directly underneath 'London Grammar'.

Digipak Research: The Neighbouhood I Love You Album Analysis