Research & Planning: Treatment

The concept of our music video involves and artistic and abstract approach. We will have two locations in which the progression of the music video would flick back and forth between these two locations. 

Through the use of two dark lit atmospheres portrayed by the dark, lowed ceiling tunnel and the dark studio like set we wish to achieve, we have a chance of achieving this dark yet artistic mood of the song.
By using some objects that are evidently mentioned in the lyrics such as rose and red sand mentioned in these lyrics ‘Turn away and kick out the red sand’ or ‘Black rose, dusty roads and a fire’, we also aim to be creative and use objects that are not mentioned in the lyrics but connote to the dark atmosphere in the song by involving something like glass being smashed in the air or on the floor. 

Due to the majority of London Grammar’s music video based on this sort of concept involving a black and white effect, our production would involve a similar approach. However in order to create individuality among their music videos, we plan to have aspects of the video in colour. For example the rose may be in colour while everything else is in black and white. 

We came up with the idea of using visually representative objects that are mentioned in the lyrics. For instance the artist mentions ‘Black rose’ and ‘Fire’, this could be interpreted and portrayed In many different ways in the music video. The ‘black rose’ could be black because of the fire burning it down or it could be two completely different objects, so we would therefore burn the rose and capture this in a close up shot on the camera. We also came across the idea of burning a love letter and the concept of filming this would follow the same steps as the rose. The reason why the love letter is used is to represent the loss of a loved one and a desperate attempt of the singer to find ways to forget or get over him 

We also came up with the idea of the glass smashing; this is again an artistic and abstract approach to the music video. But, it also tells a story; this is because the glass will begin as a whole and then be smashed. Additionally, the glass falling and the impact of the smash would occur in a slow motion way which fits the tempo of the music and the music video would refer back to it throughout the video. Smashing glass can indicate another desperate attempt to get over the guy or the final scene of the glass being smashed could refer to the guy leaving as the last line of the lyrics states ‘you’re thinking of leaving’

The idea to capture a teardrop was also something we came up with, we wanted to get an extreme close up shot of the tear rolling down our artists face. Again, this was based on the upset feelings the song portrays. The whole song showcases a rollercoaster ride of emotions, which begins with anger (glass), hurt (burning) and pain (tears) with the idea of a loved one leaving. These emotions we wish to showcase in many different ways possible that allows the artists situation to be easily identifiable to viewers. The idea of a black and white effect again implements the bottom line fact of this artist hurting, in order to make this really stand out, aspects of the video such as burning and glass breaking would be in colour against a black and white background.